About us

Our Story

Welcome to Native Instinct, where the currents of heritage and passion for fly fishing flow into the very fabric of our attire. We are more than a brand; we are the embodiment of a lifestyle that celebrates the spirit of adventure, the beauty of nature, and the intricate art of fly fishing.

Embracing Our Roots

As a Native American-owned company, we draw inspiration from the rich tapestry of Navajo culture. Our founder, a proud member of the Navajo Nation, has woven the essence of his heritage into every design, offering a collection that honors traditional motifs and the enduring legacy of the Navajo people.

Our Mission

At Native Instinct, we are united by the belief that being an angler comes with a responsibility—to respect the waters we fish in and to contribute to the health of native trout populations. It's not just about the thrill of the catch; it's about participating in the conservation of our precious ecosystems and advocating for the restoration of nature to its native roots.

Our Collection

Our offerings are a tribute to the outdoorsman who respects the land and the water. Each t-shirt, hoodie, and hat in our collection is a blend of comfort, durability, and cultural expression. Designed for those who live by the cast of the fly rod, our apparel is both a statement and a symbol of commitment to our planet and its natural wonders.

Join Us

We invite you to be part of a community that stands at the confluence of culture and conservation. Through Native Instinct, you don your values, support Native American enterprise, and carry the story of a people who have lived in harmony with nature for generations.

With every purchase, you're not just buying a piece of clothing; you're supporting a movement. A portion of our proceeds goes toward initiatives aimed at preserving native trout habitats and ensuring the health of our waterways.

The Journey Ahead

Our vision is clear—to forge a path for sustainable practices in the world of fly fishing apparel while staying true to our ancestral roots. We are committed to expanding our collection, telling the stories behind our designs, and growing our community of like-minded adventurers.

We are Native Instinct. Join us in wearing your adventure.