91%
of Bears Ears erased
On July 13, 2026, Bears Ears was cut from 1.36 million acres to just 121,000. Land Tribal Nations fought to protect.
3 million
acres stripped of protection
Combined, Bears Ears and Grand Staircase-Escalante lost nearly 3 million acres of monument protection — now open to leasing and development.
10%
of profits, every quarter
From Red Hand and Respect the Natives to Native-led MMIP organizations and native fish conservation.
See where the money goesBe Different
The Contrary 8/7 - 8/16
The Contrary 8/7 - 8/16
The Contrary Drop is live. The one who rode backwards, walked into the storm, fished the water everybody else skipped — hand-drawn by Tori Horton, Native-owned. 10% of profits to conservation. Aug 7–17 only, never restocked. Free shipping over $100.
BEST SELLERS
Worn so the silence ends.
RESPECT THE NATIVES
Built for the ones who wade in before sunrise. Who teach their kids what was here first. Who wear what they stand for.
THREE CALLINGS
Remembrance. Stewardship. Becoming.
I received this from my younger child and it brought tears to my eyes… so many emotions from one exquisite shirt. Beautiful artwork ❤️. I am telling EVERYONE that asks me where it came from. Excellent quality, superb packaging and quick delivery. A+ company to do business with.
I was honored to receive the “she carries us” T-shirt made by Native Americans. I got it for my Mom for Mother’s Day & I will be ordering again from you thank you.
Very happy with my hoodie. Solid quality. Glad I sized up, hoodie was a little on slim side, so slightly larger size fit very comfortably. I am not American Indigenous, so I wear this hoodie with humility and honor to help elevate Indigenous voices and teachings in ways that I feel able.