NATIVE-OWNED · HAND-DRAWN

Comfort with meaning.

Everyday layers. Original Native artwork. Find the pieces that feel like you.

Shop hoodies Explore all styles

The Nonconformist

Oat Gray

Shop hoodie $75.00

Nonconformist Feather — Straight-Leg Sweatpants — Oat Gray

Shop sweatpants $60.00

Pieces sold separately. Choose your size on each product page.

Worn with meaning

I received this from my younger child and it brought tears to my eyes… so many emotions from one exquisite shirt. Beautiful artwork ❤️. I am telling EVERYONE that asks me where it came from. Excellent quality, superb packaging and quick delivery. A+ company to do business with.

Trixie B — She Carries Us Tee (verified buyer)

I was honored to receive the “she carries us” T-shirt made by Native Americans. I got it for my Mom for Mother’s Day & I will be ordering again from you thank you.

Scott Reedy — She Carries Us Tee (verified buyer)

Very happy with my hoodie. Solid quality. Glad I sized up, hoodie was a little on slim side, so slightly larger size fit very comfortably. I am not American Indigenous, so I wear this hoodie with humility and honor to help elevate Indigenous voices and teachings in ways that I feel able.

EddieMo — Deer Woman Hoodie (verified buyer)

Swipe to explore the designs

Courage to question

The Contrary

The backward-facing rider asks you to look beyond the crowd. Inspired by stories of the Contrary shared by Plains nations, this design carries a personal reminder: question the easy answer and hold your own direction.

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Independent thought

The Nonconformist

Turn something familiar upside down and you see it differently. For Native Instinct, the inverted feather stands for trusting your instincts, questioning what’s accepted, and choosing a life that feels like your own.

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Strength & protection

Deer Woman

Deer Woman’s stories vary across Indigenous communities. Tori Horton’s artwork invites you to honor your strength, respect boundaries, and speak up for the safety of Indigenous women.

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Remembrance & action

Red Hand

The red hand stands for Missing and Murdered Indigenous Women and People. Wear it in remembrance, to start a conversation, and as a reminder that caring for one another calls for action.

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