Above the Flock — Native American Heritage Month

Native American Heritage Month · November 2026

Above the Flock

“It is not necessary for eagles to be crows.”

— Sitting Bull, Hunkpapa Lakota

A new eagle by Navajo artist Tori Horton, a line that has been telling people to be themselves for over a century, and a month built on one idea: you were never meant to blend in.

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Above the Flock heavyweight hoodie with eagle artwork and Sitting Bull quote
Why November

This month, the country looks our way. We’re going to give it something worth seeing.

November is Native American Heritage Month. It became official in 1990, after decades of Native leaders pushing for a time when the first peoples of this land would be recognized instead of overlooked. The Friday after Thanksgiving is Native American Heritage Day.

For Native Instinct, this isn’t a themed collection. We’re a Navajo-owned brand out of Wyoming. Our heritage is on every piece we make, every month of the year. What November gives us is a wider audience, and we’re using it to say something that matters to anyone listening, Native or not.

Heritage is not a costume you put on for a month. It’s where you come from, what you carry, and who you decide to be with it. That’s what this whole month is about.

The Words

A line from a man who refused to be anyone but himself.

Sitting Bull — Tẟatẟáŋka Íyotake — was a Hunkpapa Lakota leader and holy man, born around 1831 in what is now South Dakota. He spent his life defending his people’s land, their way of living, and their right to exist on their own terms. He led the resistance that defeated Custer at the Little Bighorn in 1876. He took his people north into Canada rather than surrender, came back when hunger forced his hand, and was killed at Standing Rock in December 1890 by police sent to arrest him.

He never once became what the government wanted him to be. That’s the man these words come from.

“It is not necessary for eagles to be crows.”

The line comes to us the way most of his words do: through the people who heard him and carried it forward. In the fuller teaching, each of us has a different purpose, and you don’t have to become someone else to have value. An eagle that tries to live like a crow isn’t humble. It’s lost.

Over a century later, the pressure to be a crow is stronger than ever. Fit in. Tone it down. Match the room. Sitting Bull’s answer was simple: you don’t have to.

Above the Flock hoodie, back view with eagle and quote
The Message

Unapologetically you.

Your roots. Your voice. The things about you that don’t fit the mold. Those aren’t flaws to sand down. They’re the whole point.

This design is for the ones who got told they were too much, too different, too proud. The ones who stopped trying to fly with birds they were never meant to fly with. The critiques come from the ground. Keep your eyes up.

Be proud of where you come from

Your heritage isn’t a footnote. Wear it where people can see it.

Be who you are inside

Not the version that’s easier for everyone else. The real one.

Rise above

Critics talk from the ground. The higher you fly, the quieter they get.

Above the Flock sunfade distressed crewneck with eagle artwork
The Art

One eagle. Wings flat. Above the flock.

We didn’t want another eagle staring you down. We wanted the moment the quote describes: a single bird riding the air above a crowd of crows, not fighting them, not looking back at them. Just higher.

Tori Horton drew it in her signature linework, kept to one and two colors so the message carries without noise. The quote sits beneath it. You read the art first, the words second, and you don’t need either one explained.

About the Artist

Tori Horton is a member of the Navajo Nation, a mother, daughter, and artist. Her work is rooted in culture, family, and story, honoring where she comes from with every piece she creates.

The Drop

Above the Flock

Three pieces. Sunfade-washed and dyed one at a time, so no two are the same. Available this week only, then back for Native American Heritage Day weekend.

Made to order. Usually ships in 3–7 business days.

The Giveback

Respect the Natives

A portion of every piece sold supports Native-led organizations and the wild waters native trout call home. You wear it, something real gets protected.

All Month Long

A new story every week in November.

Above the Flock is the first. Each week this month brings a new design and a new teaching, each one about being who you are with pride. Every design is limited to its week, then the whole lineup returns for one weekend only, Native American Heritage Day, November 27–29, before it’s retired for good.

Join the list to catch each one the day it drops.

“It is not necessary for eagles to be crows.”

Be the eagle.

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