Nonconformist Feather
430 gsm cotton blend · Oversized fit
2 colors
Choose your hoodieThe Nonconformist — Trust Your Own Direction
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NATIVE INSTINCTTRUST WHAT’S WITHIN.
You’ve always
Sound
That’s me. Find my piece
One feather.
A feeling.
THE EVERYDAY STATEMENTNonconformist Feather
YOUR DAILY REMINDER
Nonconformist Feather
GO YOUR OWN WAY
Nonconformist Feather
A GIFT WITH MEANING
Nonconformist Feather
FOLLOW YOUR OWN PATH
Nonconformist Feather
“When the world doesn’t make sense,
THE EMBROIDERED SNAPBACK $35
You thought
Created with meaning.
Good
Native American owned · Free U.S. shipping on orders over $100
THE NONCONFORMIST COLLECTION
You’ve always
seen it
differently.
An upside-down feather. A reminder to trust yourself.
For a life that feels like your own.
Five everyday pieces. One independent spirit.
INDEPENDENT THOUGHTQUIET CONFIDENCEYOUR OWN DIRECTION
01 / RECOGNIZE YOURSELFGO WITH YOUR INSTINCT.
Sound
like you?
Sometimes a design gives a name
to something you’ve felt all along.
WHAT FEELS FAMILIAR?
You know when a direction feels like yours.
You can listen to the world and still listen to yourself. The feather is a reminder to keep that voice close.
THE SYMBOL / A SHIFT IN PERSPECTIVE
SAME WORLD. YOUR OWN WAY OF SEEING IT.
02 / THE MEANING
One feather.
A different
perspective.
Turn something familiar upside down, and you look at it again.
For Native Instinct, this inverted feather represents independent thought: the freedom to question what’s accepted, trust your instincts, and choose your own direction.
It’s a small, everyday reminder of a bigger decision.
To live a life that feels true to you.
Artwork hand-drawn by Tori Horton, a member of the Navajo Nation.
Wear what you believe
03 / MAKE IT YOURSTHE NONCONFORMIST COLLECTION
A feeling.
Now something
you can wear.
Understated design. Everyday comfort.
Choose the piece that feels like you.
From $35 · Prices in USD
Nonconformist Feather
Nonconformist FeatherHeavyweight Tee
$39Garment-dyed cotton · Relaxed fit
4 colors
Choose your teeNonconformist Feather
430 gsm cotton blend · Drawstring waist
2 colors
Choose your sweatpantsNonconformist Feather
Embroidered feather · Adjustable fit
3 colors
Choose your hatNonconformist Feather
260 gsm waffle texture · Oversized fit
1 color
Choose your long sleeve
Made to orderFree U.S. shipping over $100Secure Shopify checkout
A WAY OF SEEING. A WAY OF LIVING.
“When the world doesn’t make sense,
it makes sense to live in the
upside down.”
Trust your instincts. Choose your direction.
This is meTHE EMBROIDERED SNAPBACK $35
04 / FOR YOUR KIND OF PERSON
You thought
of someone.
The friend who has always gone their own way. The partner who sees possibility where others don’t. The person who makes you feel brave enough to be yourself.
Give them something that says,
“I see you. Keep being you.”
The adjustable Embroidered Snapback makes choosing a size simple.
NATIVE INSTINCT / EST. 2019
Created with meaning.
Worn your way.
The Nonconformist feather was hand-drawn by Tori Horton, a member of the Navajo Nation. Original artwork, with a story you can make your own.
Founded by TJ, a member of the Navajo Nation, Native Instinct is a Native American owned brand built around original, hand-drawn designs and a connection to the outdoors.
The Nonconformist is our expression of independent thought. Everyone who connects with that meaning is welcome to wear it.
Meet Native InstinctA FEW THINGS TO KNOW
Good
questions.
What does the upside-down feather mean?
In this collection, it represents independent thought, trusting your instincts, and choosing your own direction. This is Native Instinct’s meaning for the design—a reminder to look at the world from your own perspective.
Can anyone wear this collection?
Yes. If the meaning speaks to you, it’s for you. You don’t have to be Native to wear Native Instinct. Wear it with respect and make it part of your own story.
How do the pieces fit?
The hoodie and camo waffle long sleeve have oversized fits. The tee is relaxed, and the sweatpants have a regular, straight-leg fit with a drawstring waist. The hat has an adjustable snap closure. You’ll find the full size guide on each clothing product page.
When will my order arrive?
Every piece is made to order. Our current U.S. shipping guidance is 3–7 business days for production and 3–5 business days in transit; plan on about 7–12 business days overall. Drops and holidays can take longer. If you’re gifting, allow extra time. See shipping details.
What if I need to return it?
You can request a return within 30 days of receiving an eligible item. It must be unworn or unused, with tags and its original packaging. Approval is required before sending a return. Sale items, gift cards, and certain custom items are excluded. Read the full return policy.
THE NONCONFORMIST
Feels like you.
Find your piece
THE NONCONFORMISTYour own direction. From $35.Find your piece