The Contrary — Think for Yourself
Native Instinct / The Contrary Collection
Think for
yourself.
For the ones who have always seen things differently. Wear your own direction in heavyweight cotton and original Native artwork.
The Contrary Sunfade Hoodie · $75 USD
Native American ownedOriginal, hand-drawn artworkFree U.S. shipping over $100
The idea behind the art
A different way
to see the world.
You know the feeling: everyone is headed one way, but something in you says to look again.
At Native Instinct, the Contrary is a reminder to question the easy answer and trust your own direction. The rider looks back while the horse moves forward, with lightning cutting through the design.
Wear it as a reminder to stay curious, think independently, and make your own way.
Original artwork by Tori Horton, Navajo Nation artist.
Gray Blue · original product photo
Start with the signature piece
The Contrary
Sunfade Hoodie
$75 USD
A substantial feel. Room to move. A sun-faded finish with its own character. The full rider artwork on the back, a quiet lightning mark on the front.
400 gsmHeavyweight fabric
100%Cotton
OversizedUnisex fit
Intentionally oversized. Choose your usual size for a roomy fit, or size down one for a more regular fit. Compare the measurements below before ordering.
Size guide & fit
Measurements are taken with the garment laid flat, in inches. Compare with a hoodie you already love.
| Size | S | M | L | XL | 2XL |
|---|---|---|---|---|---|
| Chest (flat) | 26.4 | 27.2 | 28.0 | 28.7 | 29.5 |
| Length | 27.6 | 28.3 | 29.1 | 29.9 | 30.7 |
| Sleeve | 24.0 | 24.4 | 24.8 | 25.2 | 25.6 |
Fabric, finish & care
100% cotton, 11.8 oz/yd² (400 gsm). Drop shoulders, a front pocket and a washed sunfade finish. The wash varies slightly from piece to piece.
Machine wash cold on gentle. Do not bleach. Tumble dry low. Iron on low, avoiding the print. Do not dry clean.
Made to order & delivery
Your piece is made after you order. Production usually takes 3–7 business days. Plan on 10–15 business days total for U.S. delivery, including production and transit. Drops and holidays may take longer.
Free U.S. shipping on orders over $100. Otherwise, shipping is calculated at checkout. Read the shipping policy.
Need help choosing? Ask us about fit
Find your everyday reminder
The whole
Contrary collection.
Start with a hoodie. Find your tee. Carry the idea into the rest of your day.
14 pieces · Prices shown in USD. Select a product for its available options.
Meet Native Instinct
Native owned.
Personally drawn.
Founded by TJ, a member of the Navajo Nation, Native Instinct grew from a love of fishing, wild places, and the stories we carry.
This collection brings original artwork into the pieces you reach for every day. When you shop here, you support an independent Native-owned business.
Get to know the brand →Before you make it yours
A few things to know.
Do I need to be Native to wear this?
No. Anyone who connects with the artwork and its message is welcome to wear it. We ask that you wear it with respect for the artist and the people behind the brand.
How do I choose the right size?
The Sunfade Hoodie has an intentionally oversized, unisex fit. Choose your usual size for a roomy look, or size down one for a more regular fit. The size guide above gives flat garment measurements. Other pieces have their own size guides on their product pages.
When will my order arrive?
For U.S. orders, plan on 10–15 business days from order to doorstep. Production is included in that estimate. You'll receive tracking when your order ships. See the shipping policy for international timing and details.
What if there is a problem with my order?
Email nativefish10@gmail.com for help. If your item arrives wrong or damaged, contact us within 30 days with a photo. Please review the return policy for eligibility and instructions before sending anything back.
Your direction. Your choice.
Make it yours.
The Contrary HoodieHeavyweight cotton · $75 USD
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